A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All
Saini, Anil K.
- Role of Ethics in Dental Marketing
Authors
1 Maulana Azad Institute of Dental Sciences Bahadur Shah Zafar Marg, New Delhi-110002, IN
2 University School of Management Studies Guru Gobind singh Indraprastha University Delhi 110075, IN
3 Department of Conservative Dentistry and Endodontics Maulana Azad Institute of Dental Sciences Bahadur Shah Zafar Marg, New Delhi-110002, IN
Source
Journal of Management Research, Vol 11, No 3 (2011), Pagination: 159-167Abstract
Advent of newer technology, awareness and access to dental care have led to a strong sense of competition amongst dental professionals, as a result of which stronger marketing strategies are being employed to penetrate the market. This study assesses the attitudes of practicing dental surgeons' towards role of ethics for marketing in dental practice. A nine closed item questionnaire was e-mailed to 70 randomly identified dental surgeons. The questionnaire focused on role and methods of marketing in dental practice, ethical perspective towards dental marketing and appraisal for regulations for marketing. It was found that majority of Indian practitioners view advertising as an important means of communication to the patients. General dentists were more inclined towards advertising as compared to the specialists. However, irrespective of the type of practice/education, all practitioners felt that there was a need for regulating the type of practices used for advertising.Keywords
Dental Marketing, Dentistry, Ethics in Dental MarketingReferences
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- Ethical Dilemmas amongst Students in a Dental Institution
Authors
1 Maulana Azad Institute of Dental Sciences New Delhi 110002, IN
2 Dept. of Public Health Dentistry Maulana Azad Institute of Dental Sciences New Delhi 110002, IN
3 Dept. of Conservative Dentistry and Endodontics Maulana Azad Institute of Dental Sciences New Delhi 110002, IN
4 University School of Management Studies GGSIP University Sector 16 C, Dwarka, New Delhi 110078, IN
Source
Journal of Management Research, Vol 13, No 3 (2013), Pagination: 155–162Abstract
Dental surgeons have well-recognized professional and ethical responsibilities. However, as their role and the corresponding responsibilities expand further as the profession evolves, the demands of the profession increase and the context of professional approach may vary. The present study was carried out to assess ethical dilemmas experienced by dental students using a close-ended questionnaire. It explored different clinical scenarios, doctor-patient relationship, communication, autonomy, and consent. The most common ethical dilemmas encountered by the respondents were patient-related issues followed by clinical decision making issues. The respondents, mainly post graduates, felt that the present curriculum on ethics and its practical implications had to be improved. Seventy six per cent believed that dental surgeon-patient relationship is based on beneficence, autonomy, veracity, and confidentiality. Students' perceptions of ethical dilemmas in practice offer a foundation for designing a dental ethics curriculum that is realistic and appropriate.Keywords
Ethical Dilemma, Ethics, Dental Institution, Dental Students, DentistReferences
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- Managing Environmental Turbulence:Issues and Challenges
Authors
1 USMS, GGS Indraprastha University, Delhi, IN
2 MAIMS, Rohini, Delhi, IN
Source
Journal of IMS Group, Vol 15, No 2 (2018), Pagination: 27-38Abstract
Environmental turbulence has become a regular phenomenon during recent years, due to a variety of reasons, like, rapid technological change, rising competition and globalization etc. Environmental turbulence is further aggravated by the phenomenon of ‘Interlocking Fragility’ arising as a result of interplay of forces of globalization and information & communication technology (ICT). Business firms have no option but to explore and even try to predict sources of emerging turbulence, examine its evolving impacts, and take proactive and flexible measures to respond to turbulent situations.
This paper examines various dynamics of turbulence, issues and challenges which arise in managing environmental turbulence, and ways and strategies for managing environmental turbulence. The study is qualitative in nature. The study is based on analysis of existing articles, papers and case studies relating to various dimensions of turbulence. The study also covers the case of Indian telecom sector which is undergoing 4th level turbulence (Ansoff) due to ‘Business Market Innovation’ drivenmarket turbulence unleashed by Reliance Jio, technological change and regulatory unpredictability on the part of TRAI. The case provides insights into variousstrategies pursued by thes telcos for handling turbulence.
Keywords
Turbulence, Turbulent Environment, Normal Economy, New Normality, Unpredictability, Complexity, Dynamism.References
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